This stay-put mascara is fully waterproof, but is easily wiped away with eye make-up remover. It's new pack boasts an electric blue Union Jack making it extremely striking and pop.
The tube is black with a blue Union Jack on it, personally I liked the coloured mascara tubes Rimmel has, it would make it stand out more among my other black tube mascara.
I have been using this mascara for about a week now and I am really impressed. I am not a mascara junkie and I am not very picky with my mascara other than it has to be waterproof. This mascara is true to its description. It is very waterproof because after washing my face and it does not budge. This mascara lasts for more than 6 hours too, which is a plus for me because nights when I do shows, I need a long lasting mascara that does not smudge.
My first impression of the mascara before I put it on is the formula, it was kinda dry. I was hoping that the mascara would not dried out within weeks but so far so good. After a few days of wearing it, I actually like the formula because it dries pretty fast which means less mistake. I do not believe in lengthening mascara but this mascara changed my mind. When putting this on my lashes, I can see that it lengthen with each coat. I am one of those lazy girls and hate using eye lash curler. Even without it, I can see a difference in my lashes. The more coat I put on the longer my lashes looks. For me, it does not seem to thicken my lashes. It separates the lashes too giving it a whispy look, which for me was a nice change. It also doesn't clump even after 2 coats.
Overall this Rimmel mascara is pretty impressive. It lengthens my lashes, and is very waterproof. It doesn't smudge on me and last more than 6 hours which is a plus. This mascara is black and I don't think it comes in any other color. I wish it did because I prefer funky coloured mascara :D. I would definitely love to see it in green, blue and red. Thanks Yuberactive and Rimmel.
I don't like to apply a lot of mascara, this is after just one coat.
Disclaimer: The product is provided by Yuberactive for my own review purpose. However this does not influence any of my thought on the product itself. The product is based on my sincere opinion.